The Effie Award is recognized by China’s advertisement industry as the best. It has two gold awards, i.e., Interactivity Gold Award and Dialy Commodities Gold Award. The Effie Award is seen as the Oscar Award in international marketing and advertisement and is the only one of its kind in this field.
Lohas, one of COFCO’s premium brands, was granted both of the two for the year 2010. Lohas was granted the award for its good start-up market campaign in Beijing.