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New Brand Image: Drops of Happiness Release Time : 2012-09-28

The new brand image of Mengniu Dairy was publicized in Beijing on September 20, 2012. The new concept of Drops of Happiness gave customers brand new experience. It is the first time that Mengniu Dairy changed its image across the country after 13 years of establishment. Pure milk and functional milk products will be changed in package in the first place. Advertisement will also be updated. Mengniu Dairy sent a message of social responsibility by doing so. Quality is guaranteed and care is delivered in each and every drop of milk which brings customers happiness.

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